Ad Server technology for Publishers

AdF1 offers publishers a complete ad management and serving platform. The value of AdF1 is that it provides the latest multi-platform and multi-format ad serving solution under a single independent management platform. AdF1 works for benefit the publisher not the network. Publishers can set the platform to work to maximise inventory revenue or to reach a specific target (with auto-optimization). AdF1 also gives publishers the freedom to run in-house and complementary ads.


AdF1 is designed to work with any platform. Campaigns can be designed to be platform specific or platform agnostic. In addition AdF1 handles all the latest mobile and tablet formats. This includes ads with apps (see below).

Latest Ad Unit Formats

Digital media is constantly evolving and AdF1 continuously adds the latest ad formats. AdF1 supports all the latest IAB Standard Ad Units including floating ads, In-Image, In-Video and Rising Stars. All video ad formats are IAB VAST 3.0 compliant.

Mobile Apps (iOS and Android)

Ads within mobile apps are supported using the AdF1 Apps SDK. When the AdF1 Apps SDK is implemented ads can be served to the downloaded app on the customer device. Ads served to apps are trafficked within the standard AdF1 platform. This means multi-device campaigns can be trafficked from a single AdF1 platform.

Advertiser/Agency Portal

AdF1 allows publishers to give special portal access to their advertisers or agency partners. The portal gives advertisers or agencies the ability to create new orders as well as generate and download reports on their existing campaigns. The access is strictly controlled so advertisers or agencies can only see reports on their campaign.

Targeting and Re-Targeting

AdF1 offers publishers the chance to offer behavioural, contextual and socio-demographic targeting of ads to advertisers. This combined with post-view and post-click analysis means that advertisers have the opportunity to measure campaign performance against more than just clicks or impressions.

Business Intelligence: Reports, Forecasting and Anti-Fraud

When a quick overview is required AdF1 offers an intuitive dashboard with advanced view/interaction/first screen analysis. However, when more detailed analysis is needed a large number of standard reports are offered by the system, everything from a global campaign report to breakdowns of impressions, uniques, ads, site, creative, frequency, geo, time. These reports can be generated with only 30 minute delay. Ad-Hoc reports can usually be generated within the hour. There is a special OLAP reporting interface with pricing and performance values.

Historic inventory data is used to create forecasts for future campaigns. The more data accumulated in the system the accurate the forecast is likely to be, however, just 7 days data is enough to make initial forecasts.

Furthermore, AdF1 adheres to IAB Click Measurement Guidelines and utilizes sophisticated spam and anti-fraud filters. In this way publishers can demonstrate their data integrity and let their advertiser clients know that they are getting value for money.